From searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions.
We can do more with our screens — so it follows we will also come to expect more from our screens. It’s a dependence that spells opportunity for small business and companies that leverage mobile to deliver us information and experiences that are personal and engaging (hence valuable). Even better if companies build the capabilities that will allow them to deliver more contextually-aware information, offers, marketing — the works (!)
This is just one of the topics I explored with Tina Stock, YP’s Executive Director of Marketing, who was a special guest on the LinkedIn Lady, a popular Internet radio show on the Rockstar Radio Network hosted by Carol McManus that looks at how companies can leverage social media to grow their business. I join Carol on the first Thursday of each month to co-host the show and highlight key developments and opportunities at the intersection of mobile, local and social.
In this series of companion posts over at the YP blog I explore why ‘discoverability’ is the first and critical stage in the purchase funnel, and look at why context is key in the strategies that will help small businesses reach consumers on-the-move and “at the point where it makes the most sense for them.”
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