Energized About Mobile Social Media, Social Advertising, Mobile Twitter &...
Super-charged from a super week at ThinkMobile. With 450+ attendees, the inaugural event was a huge success, and a huge part of that is to the credit of Matthew Snyder – ThinkMobile Conference Chair...
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EVENT: Advertisers Put The Move On Mobile Social Networks
Mobile social networks (or at least the clever ones) are mapping out business models that allow them to transition from being meeting places for communities to being marketplaces for commerce. It’s...
View ArticleLocation Services Are Not Game-Changing, But Location Data Can Change All The...
The popularity of location-based services applications – particularly their top-notch position in a variety of app stores – indicates that location apps are crowd-pleasers, but are they really...
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PODCAST: Mobile Groove Continues With Blyk’s Media Strategy, Spotify’s...
In brief: Inma Martinez – a leading digital media strategist, “free radical” and advisor to venture capitalists – is back for the second in the series. Following her last take on Blyk she comes back...
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DATA POINTS: A Fifth Of Britons On The Mobile Internet; Estimating NFC...
10 MILLION PEOPLE IN BRITAIN GET ONLINE ON THEIR MOBILE PHONES, or 20 percent of those with handsets, says some new research from Nielsen. The firm also says that smartphone ownership increased by more...
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Xiam/Qualcomm Study Reveals People Would Buy More Mobile Stuff – If They...
Regular readers will recall that I am sharply focused on tools/technologies and companies providing personalization and recommendations solutions to mobile operators and content owners. My passion...
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#Dear Ken: HELP! How can I drink from the #socialmedia fire hose without...
Think “social media marketing” is just about posting on Facebook, Twitter, and LinkedIn? Ha! Think again! Monitoring, analyzing, and participating in the discussions your target audience, existing...
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SoLoMo: Tasti D-Lite BJ Emerson Talks Mobile Marketing & Social CRM
On the heels of SXSW it’s clear that SoLoMo is a fact, not a fad. I catch up with BJ Emerson , VP of Technology at Tasti D-Lite, the frozen treat chain with a cult following among health-conscious...
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SXSW Highlights: Why Social Discovery Mixed With Geo-Location Gets Marketers...
Evolution, not revolution. That is what I witnessed first-hand as I walked around South By Southwest (SXSW) , the festival and conference hailed as a breeding ground for new ideas and creative...
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#DearKen: How Can I Best Use Social Media When I Present At Conferences?
[Spoiler alert: The answer is co-publishing!] You’ve been invited to share your expertise and passion with a live audience. Congratulations! Every time you present — whether it’s to a dozen people, or...
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5 Mobile Data Points You Need To Know: Tyntec, Aimia, Twitter, Habor, Yahoo
Is texting more important than chocolate? Yes – it is! A survey looking at our mobile communications and social networking behavior —conducted by YouGov and commissioned by Tyntec, a global mobile...
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#DearKen: How Do I Prevent Social Media Disaster, And What To Do If One Hits?
Customers talking about you on social media can “make” your brand – and destroy it. People are by nature “social”, and regardless of their device (computer, mobile, tablet, TV) or location, people are...
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#DearKen: How Should I Use #Socialmedia To Promote My Book?
You should write a book. Yes, you! In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best...
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#DearKen: Help Me Understand How, When & Where To Use Hashtags!
Who knew Mariah Carey and I had so much in common! It turns out we both use hashtags to name our products. Mariah (or, more likely, her smart marketing people) titled her recent single #Beautiful. For...
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Bake Social Into Your App To Succeed
Whether you want your app to be discovered or your brand to be heard, the key opportunity in the shift toward mobile is engagement. Mobile users not only log in more frequently; they also spend more...
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Top Tips To Scale Your Social Media
What is “success” on social media? Your social media marketing is successful when it consistently achieves real, measurable results for your business or organization. Success means you are effectively...
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Mobile Stats You Need To Know: @Adfonic @IBM & @BIAKelsey
Famously known for its retail price slashes, Black Friday has again drawn consumers to both the high street and online sites. However, there has been another contender in the retail sales –...
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Small Business: Embrace Mobile To Engage Consumers
From searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions. We can do...
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